About us

Hi, I’m Ilaria, the founder of Wuffi!

The idea for Wuffi came to me whilst I was living in London. It was a very cold winter day and I was about to head out in a super cute cosy outfit. The problem? I hated that I had to choose between wearing my cute white earmuffs that matched my outfit and would keep me warm, or my big headphones to listen to music (and not to be dramatic but London tube without headphones is literal hell send help). I don't own small earbuds, and the thought of giving up either music or warmth, plus an extra touch to my fit, honestly annoyed me A LOT. 

So that's how WUFFI started out of pettiness and completely selfish reasons, but the more I developed this idea and the more people I talked to the more I understood that I wasn't the only one that would have enjoyed a product like this that had also yet to exist!

So within a week, I had put together a simple prototype and had tested it out on my own headphones, and instantly loved it. Showed it to my friends, they loved it too. This simple idea quickly grew into something bigger, and over the next couple of years I worked hard to grow WUFFI. 

Now, in 2025, WUFFI is officially here.

For me, Wuffi is about more than just fluffy headphone ear covers - it’s about offering simple ways to elevate your outfits making everyday accessories fun and customisable to express your style whilst keeping warm and fabulous. I want to give people a way to enjoy their music without ever compromising on comfort or fashion.

We’re excited to keep creating new colors and versions, so that everyone can find a Wuffi that feels personal to them. It’s been such a journey to bring this idea to life, and I can’t wait for you to experience it too.

I truly hope you'll love them as much I loved making them!

With all my passion and hard work,

Ilaria Maria Bressi
Founder of WUFFI  ·  @ilariabressi   ·   @ila.333   ·   @wearewuffi  ·  ilaria@wuffi.it